My favorite business quote of all time:

"Your margin is my opportunity." - Jeff Bezos, Founder, CEO, Amazon

I can't talk about what exactly Pristine is doing just yet, but I can tell you that this quote is at the core of our belief system. Our market has already been validated by existing healthcare IT companies, and we're developing solutions that are 10x better, cheaper, faster, more flexible, and easier to support than what's in use today.

Perhaps best of all, the legacy companies that we'll be competing with are incentivized not to compete with us. Our legacy competitors have business models - and associated cost structures - that are predicated on fat margins.

Margins be damned. It's a race to the bottom, and we'll lead the way.

This is going to be a blast.